Written by Lana Marshall
Photos by Sarah Oglesby
Yorkshire hasn’t been shy in its prowess of housing some of the best up-and-coming artists of the 2020s: Venus Grrrls, Yard Act, English Teacher, and even earlier: Alt-J, Kaiser Chiefs, and The Pigeon Detectives. And the latest to join the fold is pop-princess Lois. Raised in Morecambe, Lois has made Yorkshire the home where she pens introspective cuts that weave through high-octane pop and melodic indie rock, à la Nieve Ella.
Her latest release, ‘Holy Water’, comes after the boppy ‘Small Town Party Girl’ landed Lois a co-sign from Elton John (“I can’t quite put into words just how incomprehensible it is.. . It’s me! Lois from Morecambe! How is this even real?”), catapulting her career. Following the glam-rock legend’s seal of approval, ‘Holy Water’ is a succinct three minute track that dives into percussion-driven pop, paired with lush, melodic vocals.
Explaining the narrative behind the track, Lois says: “Holy Water is all about being with someone who can’t make up their mind on if they want you or not and getting sick of waiting for them to figure it out. Constantly being picked up and dropped. And they know that they could come back to you at any minute and you’d say yes even though they’re fundamentally flawed…”.
Offering a tongue-in-cheek commentary that jabs at a former partner, Lois embraces her cheeky, unapologetic side that’s aptly reinforced by gripping, infectious instrumentation. Following in the steps of the shimmering ‘Small Town Party Girl’, Lois is moving away from the softer tones that dominate her early discography (‘Twist in the Wind’, ‘Running’), for a more refined, alt-pop sound.
With ‘Holy Water’ Lois is making her mark, and proving Elton John’s faith wasn’t misplaced.
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